Target marketing has been around for decades but has really benefited from the information age. Thanks Internet! Information and statistics are available at the click of a button, but only a team of experts can turn that information into a gold mine. Without target marketing, a dollar spent is simply a wish and a prayer. With target marketing, a dollar spent is a strategic investment in the future.
Everyone thinks they know the most suitable market for their products. The answers seem obvious. Sell health snacks to moms, golf clubs to dads, and video games to kids. Piece of cake! But the obvious answer has one fatal flaw: everyone knows it. Solid target marketing goes beyond the obvious answer and digs deeper into the heart of consumer trends and prevalent cultural memes.
Social media has opened the door to personal opinions in ways Don Draper could only dream of. People wear their likes and dislike on their sleeves every time they click on that tiny “thumbs up” icon. More and more, the digital realm has become ingrained into daily habits. Phones are never far from pockets or purses, laptops live in coffee shops, and even TVs have apps. How does one use all this information?
There are more outlets than ever for target advertising and it is important to know where the buck makes the most bang. A closed circuit airport network advertisement, airline advertisement, television advertisement, and a magazine advertisement are all options in a large scale marketing campaign.
Whether composing the next great journalism exposé, world economics editorial, or entertainment piece, there is a target market to be capitalized on. Give Austin Publicity of central Texas, a chance to prove their worth and consumer knowledge!
What To Expect
We feel it is important to walk you through our process so that you know exactly what to expect when you place your image in our hands. When you first place your order with 10 Day Publicity, you will be directed to our client intake form. This form is really easy to understand and will ask you to input basic information such as your contact information, other detailed information, and information pertaining to your release and your company.
We have striven at great length to ensure that our client intake form is well explained in easy-to-understand detail, and most people have no trouble whatsoever filling it out. We are always there to help as well. In the instance that questions arise, please contact our team via phone or email. The sooner you get your form filled out, the sooner your Publicity shows up.
Once your intake form is submitted, our team goes to work. We contact you within 1 business day – via email, phone, or both. Our expert writers turn around the composition of your press release within 1-5 business days. Once we have a final draft prepared for you, we email it to you for approval. We allow for a maximum of three rounds of drafts at no charge so that any changes can be made. If you require changes, we will ask that you send us a few simple notes so that any requested changes can be made. When changes are made we will email you the second, third and final drafts, until your press release is approved for distribution.
Following your email confirmation/sign off, we then get to work on your distribution. This is the longest period of time, but short on a national scale. We guarantee that we will get national publicity for you in ten business days or less. Once we have your approval on the final draft, the clock starts ticking. That day is considered business day number one of ten. In the nine business days that follow, or sooner, you will receive a custom dashboard report with links to your coverage. After we publish your press release, you will see every publication and every online source that has picked up your press release, with our clipping service that comes free with your first order. You will be able to track your progress with up-to-the-minute, real-time stats.